4-step enforcement playbook
- Step 1: Investigation (private investigator, online monitoring, test buy) — collect evidence chain
- Step 2: Cease & Desist letter (฿15K-35K) · 14-30 วัน response deadline
- Step 3: Choose track — civil (high damages) / criminal (fast raid, low cost) / customs (preventive)
- Step 4: Litigation CIPITC + appeal CIPITC Appeal Court + Supreme Court IP Division
Criminal raid — fastest deterrent
DSI (Department of Special Investigation): organized crime + value > ฿1M · file complaint at DSI HQ
ECD (Economic Crime Division, RTP): retail counterfeit · file ที่ local police + ECD
Search warrant: file ที่ CIPITC · usually 7-14 วัน · raid immediate after warrant issued
Penalty Trademark Act Sec 109-110: ปรับ ฿200K-400K + จำคุก 4 ปี · repeat = 2x · corporate director liable
Civil damages calculation
- Actual damages + lost profit + statutory damages (Copyright Act Sec 64: ฿20K-200K per work)
- Punitive 2x ถ้า willful infringement
- Account of profit (defendant's gain) — alternative to damages · บังคับ disclose financials
- Permanent injunction + destruction order + recall + public apology (ลงนสพ. 7 วัน)
Document pack สำหรับ foreign brand owner
Power of Attorney + Affidavit of Use (notarized + Apostille post-Feb 2026)
Trademark certificate (home country) + assignment chain — sworn translation TH
Evidence: test-buy receipt, photo, video, Wayback Machine — certified by Notary
NYC Legal IP litigation pack ประเมินราคาฟรี depending on track + complexity